ACCORDING to SecurityWeek, Allure Security has raised $17 million in a Series B funding round, bringing its total funding to $43 million. The round was led by Riverside Acceleration Capital, with support from previous investors Curql, Glasswing Ventures, and Gutbrain Ventures. Allure, a Boston-based spin-off from Columbia University founded in 2009, has built an AI-native platform that protects brands and prevents account takeover fraud.
The company scans the internet, social media, mobile app stores, and the dark web to identify and dismantle brand impersonation threats, including phishing domains, fake identities, rogue software, and disinformation attacks, and it has also developed deception technology to render compromised data useless by injecting fake credentials into phishing sites.
Allure says its technology relies on AI to continuously monitor domain registrations and web content changes to detect scams, even those hidden by cloaking techniques, and it will use the fresh investment to expand its platform capabilities and scale its go-to-market efforts. Josh Shaul, Allure Security’s CEO, said the firm aims to deliver speed and accuracy by combining autonomous AI agents with expert human judgment.