ASOS is investigating after users of its mobile app received a notification claiming hackers had “fully compromised” the retailer’s data. The message prompted thousands of customers to click a link that directed them to the Telegram messaging service. Following the alert, ASOS’s shares on the London Stock Exchange fell by around 12%. The website and app appeared to continue operating on 6 October 2026, with the company still assessing whether a breach occurred.
The notification reportedly stated: “Dear Asos DPO [data protection officer] and IT, we have fully compromised the Snowflake instance.” ASOS directs readers to further coverage in The Guardian for additional details. At this stage, ASOS is described as investigating the legitimacy of the claim and whether any data was actually accessed or exfiltrated, with no confirmed exploitation disclosed in the article itself.