IN 2025, Apple reported a significant crackdown on app fraud, rejecting over 2 million app submissions and blocking more than 1 billion fake account creations. This effort involved a combination of artificial intelligence and human oversight. Apple processed 9.1 million app submissions, with 1.2 million new apps and 800,000 updates rejected for various policy violations. The company prevented over $2.2 billion in fraudulent transactions and terminated nearly 200,000 developer accounts for fraud concerns.
Additionally, Apple detected and blocked 28,000 illegitimate apps and flagged around 195 million fraudulent reviews, emphasizing the necessity of active enforcement in app marketplace operations.