MAJOR technology and retail firms have signed an industry accord to combat online scams and fraud, with Google, Meta and Microsoft among the signatories. The pledge also includes Adobe, Amazon, OpenAI, LinkedIn, Pinterest, Match Group, Levi Strauss and Target, all backing measures on prevention, cooperation, resilience and public awareness.
Signatories commit to deploying in-product and technical solutions to identify fraud, enforcing anti-scam policies, strengthening verification and authentication for payment services, and sharing information on scam trends with law enforcement to report abuse. They also pledge to improve resilience by adopting cybersecurity best practices, responding quickly to adversarial changes, and educating users through joint initiatives while protecting user privacy and freedom of expression.
Governments are urged to declare scam prevention a national priority and to allocate budget for anti-scam efforts, alongside calls for modernised data collection and analysis and enhanced information sharing. 17 March 2026.