ORANGE Business is reimagining enterprise voice communications with a focus on trust and AI, outlining a major transformation of how organisations interact with customers and employees. The press release notes that branded calling will roll out in France and the United States this year, with plans to extend across Europe, letting receipients see the enterprise name, logo and reason for calling.
It also details deepfake detection technologies from partners such as Sensity and Reality Defender to safeguard communications and protect brands. The programme encompasses Intelligent Together, which embeds Generative AI into contact centres and CRMs, with around 80 million AI conversations managed in 2025, and real‑time agent support for transcription, recommendations and sentiment analysis. Agentic Telephony, developed with Microsoft, will integrate with Teams and Cisco Webex offerings to improve call outcomes.
Usman Javaid, Chief Product and Marketing Officer, emphasises that trust and AI together will unlock productivity across enterprise communications, according to Dark Reading. Orange Business already serves more than 7,000 enterprise customers and 100,000 locations worldwide.