A 360 Privacy survey of US security, privacy and wealth professionals found broad agreement that digital exposure can create physical-security risks for high-profile executives and the people around them. In the survey, 84% of CISOs and chief security officers (CSOs), 87% of security and privacy professionals, and 82% of wealth professionals said the two types of security could no longer be separated.
Yet many respondents said the people they advise often feel protected by their success and status: that view was reported by 85% of CISOs and CSOs, 89% of security and privacy professionals, and 74% of wealth professionals.
The report also points to uneven attention and difficulties measuring risk. Between 80% and 91% of respondents, depending on their profession, said security focus rises after high-profile incidents and then fades. Concern about inadequate metrics ranged from 80% among wealth professionals to 96% among CISOs and CSOs. Respondents also highlighted risks from family members and difficulty keeping those they advise informed about AI-driven threats.
The survey found that 64% of CISOs and CSOs, 68% of security and privacy professionals, and 54% of wealth professionals said their organisations had merged physical and digital security functions or were doing so.
Wakefield Research conducted the survey online between 12 and 22 June 2026, questioning three groups of 100 US professionals: senior security and privacy staff, CISOs and CSOs, and wealth professionals at family offices. The reported margin of error was plus or minus 9.8 percentage points for each group at a 95% confidence level. 360 Privacy recommends regularly measuring personal exposure, reviewing household risks and avoiding real-time posts that reveal routines or locations.