APPLE has raised prices on various products due to a memory chip shortage exacerbated by increased demand in AI data centers. The price hike affects 14 product lines, with notable increases in devices like the HomePod mini, iPad, and MacBook. CEO Tim Cook described the current situation as a 'hundred-year flood' impacting the availability and costs of RAM and SSD chips.
Major competitors like Microsoft and Samsung are also raising prices due to similar supply issues, with expectations for the memory shortage to continue through 2027.