GOOGLE is set to launch a revised billing structure on June 30, 2026, which allows eligible developers in the U.S., U.K., and EEA to integrate their payment systems while also directing users to external sites for purchases. This change follows an antitrust settlement with EPIC, aimed at enhancing the options available to developers. Key points include:
1. **New Payment Options**: Developers can present alternative payment options alongside Google Play's billing system, but Google will still charge platform fees on transactions regardless of the payment method used.
2. **Fee Structure**: A new 10% platform service fee will apply for developers with annual revenues under $1 million. There may also be an additional 5% charge if using Play billing.
3. **Incentives and Reductions**: Google aims to introduce reduced rates for specific apps and games by September 2026. This could reduce service fees by up to 20% for qualifying installations.
4. **Global Expansion**: Similar billing changes are expected to roll out to other markets by September 30, 2027, but specific fee structures may vary by region.