THE article discusses the evolving role of AI agents in customer discovery and how businesses need to adapt to be found by these agents instead of relying solely on traditional search engines. It emphasizes that fewer than half of all HTML requests come from humans, indicating a growing reliance on AI tools for decision-making.
To assist site owners, Cloudflare has integrated tools like Agent Readiness and Answer Engine Optimization (AEO) into its dashboard, allowing users to assess how their sites are perceived by AI agents and how often they are recommended. The AEO tool provides metrics such as citation rate, prominence, mention rate, and share of voice to help businesses determine their standing compared to competitors. Moreover, the Diagnostics tool evaluates whether agents can correctly read and access site content. The article concludes by stressing that businesses need to optimize for AI agents to remain competitive.