You’re In Control: Instagram Launches “Your Algorithm” Feature for Reels

Instagram has announced a new feature called “Your Algorithm,” giving users direct visibility into and control over the topics shaping their Reels recommendations. The feature will initially roll out on the Reels page, with plans to expand to Explore and other sections, and users access it by tapping the icon in the upper-right corner of the Reels page (two lines with a heart).

See-your-top-interests, tune-your-preferences, and share-your-algorithm are among the functions, with users able to enter keywords to signal “more” or “less” of certain content. Notably, the entire feature is powered by AI, reflecting Meta’s broader strategy to integrate artificial intelligence across its platforms.

According to Instagram, as interests evolve over time they want to give people more meaningful ways to control what they see on Instagram, starting with Reels, with rollout commencing in the United States before expanding to other markets.