GOOGLE is set to increase the prices of its upcoming Pixel 11 series due to soaring memory costs in the global supply chain, as confirmed by Shakil Barkat, VP of Hardware Devices and Services. Prices will rise by $100 across all models, with notable specifications changes including upgrades in base storage from 128GB to 256GB for the Pixel 11 and Pixel 11 Pro, while the Pro model will see a RAM reduction from 16GB to 12GB.
Google is also optimizing the Android system to reduce memory usage and plans to enhance trade-in programs and promotional offers to mitigate the impact of price hikes on consumers. Overall, these strategies aim to maintain performance and customer satisfaction amid challenging economic conditions.