Toy Giant Hasbro Hit by Cyberattack, Weeks of Delays

Hasbro, the toy and game giant, says it was hit by a cyberattack that disrupted some of its processes. The company detected unauthorized access to its network on 28 March 2026, with several systems taken offline as part of incident response measures. It is working with outside cybersecurity experts to determine the full scope of the impact and whether any files have been compromised.

Hasbro notes that it has implemented business continuity plans to keep orders, shipping and other key operations moving while the situation is resolved, a process that may take several weeks and could cause delays. No extortion group has claimed the attack, and the breach was only discovered a few days ago. According to the SEC filing, the investigation is ongoing to assess the extent of any data involvement.