STATE Senator Laura Murphy is spearheading Senate Bill 340, which aims to establish the Illinois Consumer Data Privacy Act to protect consumers' personal data from targeted advertisements. The bill prohibits the collection, processing, or sale of sensitive data, defined to include racial or ethnic origin, religious beliefs, biometric identifiers, and geolocation, among others. Consumers will have the right to opt out of additional data collection for advertising purposes.
Murphy emphasizes the urgency of such legislation in the context of increasing artificial intelligence capabilities and algorithmic profiling, allowing consumers to prevent misuse of their data. The bill has successfully passed the Senate.