OpenAI Launches Shopping Research: ChatGPT Now Generates Personalized Buying Guides

OpenAI has launched a new Shopping Research feature for ChatGPT, designed to assist users in making informed purchasing decisions across various categories such as electronics, beauty, and home goods. The tool evaluates products based on use cases, environments, and user profiles, and generates personalized shopping guides. Users can activate the feature during shopping queries, and it includes a visual research panel for feedback and preference refinement.

Additionally, ChatGPT has partnered with select retailers for direct purchases. The feature is available for free during the holiday season, with potential usage limits after.