Scammers use AI images to extort owners of missing pets

Scammers are using AI-generated images to fool owners of missing pets into paying ransom, following reports that the technique is aimed at people who post appeals on social media.

The BBC is cited as the source for two targeted cases in which owners were contacted after sharing missing-pet posts; the scammers claimed to have found the animal and sent an AI-generated image to make the story more convincing, then pressed for money to secure the pet’s return and, in some instances, threatened further harm if payment was not made.

The pattern described involves a finder claiming to have located the animal, presenting an image produced with artificial intelligence, requesting payment described as a reward or for supposed emergency treatment, and applying pressure by delaying a handover or threatening harm or sale of the pet.

Malwarebytes’ analysis, drawing on data from the Malwarebytes Scam Guard submissions over the previous month, identifies three recurring scam variants: messages stating “We found your missing cat” accompanied by photos; a “found pet callback” lure via voicemail; and impersonations of humane societies demanding payments for emergency procedures. The article notes that social media can be a useful tool for locating a missing pet but warns that the emotional sequence of relief and fear can drive owners to act quickly.

Practical safeguards recommended include keeping some identifying details private in public posts, avoiding upfront payments, verifying veterinary claims independently, and using an independent second pair of eyes or Malwarebytes Scam Guard to assess suspicious requests. The piece attributes the guidance to Malwarebytes’ reporting and examples drawn from BBC coverage.