EU Launches Probe: Are Apple Maps & Apple Ads Next for DMA Gatekeeper Status?

The European Commission is assessing whether Apple Maps and Apple Ads qualify as 'Gatekeepers' under the Digital Markets Act (DMA), following data submitted by Apple. This designation would impose strict regulations, including prohibitions on self-preferencing. Apple argues against this classification, claiming low usage of Apple Maps compared to competitors and a negligible market share in online advertising. The company has filed a formal rebuttal and is preparing to discuss its position with the EU.