RESEARCH by BYU highlights that many EdTech vendors fail to uphold student privacy obligations, leading to new legislation in Utah aimed at enhancing privacy protections. An investigation revealed that a significant portion of EdTech companies with privacy agreements still collect and share student data in violation of those agreements. The study simulated app usage and found: 52% of companies collected data, and 36% shared data with advertisers, utilizing unique identifiers for profiling.
This indicates a risk of unauthorized profiling and safety issues for students, as continued data trails can compile comprehensive personal profiles without user consent.