Banks leak customer data via tracking pixels without consent

European banks are exposing customer data through tracking pixels meant for advertising, often without users' consent. A study by Jscrambler reveals that financial institutions unwittingly send sensitive information to third-party platforms, like Google and TikTok, both before and after user consent is sought. This data leakage poses compliance and privacy risks under GDPR regulations.

The research found that banks often activate tracking pixels on sensitive pages like loan applications, leading to potential misuse of personal data. The findings raise questions about responsibility for data handling between banks and tech companies. Recommendations for institutions include better monitoring of data collection practices and adherence to privacy laws.