Every Cloudflare feature, available to everyone

According to The Cloudflare Blog, over the next year Cloudflare will make nearly every feature it offers available to any customer who wants to buy and use it, with no contract and no need to speak to a sales team. Today’s launch starts by bringing Single Sign-On (SSO) into the dashboard for all users, marking the first of many features to follow. The company notes that the aim is to remove enterprise-only blocks and to provide broader access to powerful configuration options across plans.

Some tools, such as Magic Transit, may still have enterprise-facing considerations, but the plan is to remove friction in setup so they are available to all plans. The announcement also highlights self-service by default and the ongoing effort to simplify pricing and metering while expanding onboarding options for a wider range of customers. 25 September 2025.