Cameo Wins TRO Against OpenAI: Sora Barred From Using ‘Cameo’ Trademark

In a trademark infringement case, a U.S. federal court granted Cameo a temporary restraining order against OpenAI's Sora app, prohibiting the use of the term "Cameo" until December 22. The lawsuit, filed by Cameo, argues that OpenAI's use of the name for a feature allowing users to upload their likenesses for AI-generated videos could confuse consumers and dilute Cameo's brand. Cameo's CEO expressed hope for a permanent cessation of the term's use, while OpenAI disagreed with the ruling and plans to defend its position in court. A hearing is scheduled for December 19 to decide on the permanence of the order.