GOOGLE has expanded access to its Gemini Spark AI assistant, which debuted at Google I/O 2026. The service is available to subscribers of the Google AI Pro tier in the U.S. and the Google AI Ultra tier worldwide, though some regions, including the EU and UK, are excluded due to regulatory issues. Powered by the Gemini 3.5 model, the AI operates across Google Workspace apps, streamlining email management and report creation. Unlike traditional chatbots, Gemini Spark proactively carries out tasks in the background.
Access is subscription-based, with costs reflecting the extensive resources required for its operation. The competition in AI productivity is intensifying as companies like Microsoft push similar offerings.