Cloudflare’s 2025 Annual Founders’ Letter

Cloudflare’s 2025 Annual Founders’ Letter, published on 21 September 2025, reflects on the company’s 15-year journey and its ongoing mission to help build a better Internet. It notes that when Cloudflare launched in 2010, less than 10 percent of the Internet was encrypted, compared with well over 95 percent today. The letter discusses the shift in how the Internet discovers content, predicting a move from search engines to Answer Engines that provide answers rather than links.

It acknowledges short-term pain for industries monetising traffic, particularly media companies, as AI-powered summarisation reduces the need for prolonged engagement with content. Cloudflare frames its role as not protecting the status quo but catalysing a healthier Internet business model, emphasising a level playing field where all participants contribute back to the ecosystem.

It also highlights plans to announce new tools and partnerships this week to help content creators take back control of their work and to support a broader collaboration across AI companies and publishers.