Fortnite Unleashes a New Creator Economy: Sell Your Own In-Game Items!

Fortnite is shifting further into a creative and social platform, with Epic Games announcing that creators will be able to sell in-game items directly and share in revenue from V-Bucks purchases. According to Epic Games, developers will soon be able to use the Unreal Editor for Fortnite tool and the new Verse API to design both consumable and permanent items that can be sold within the custom islands they build.

On revenue sharing, Epic has set a standard 50% of V-Bucks sales for creators, but to accelerate early adoption, from December 2025 through the end of 2026 creators will temporarily retain 100% of item sales revenue. The policy also notes that the 50% share is higher than Apple’s 30% in its App Store, while covering costs such as servers and moderation.

In addition to item sales, Epic will launch a Sponsored row in the Discover page to help creators promote their islands, with new community tools to host forums and publish updates.