OPENAI is piloting advertisements within ChatGPT, with promoted messages likely to appear at the end of queries for users on both the free tier and ChatGPT Go, according to the article published on January 27, 2026. The Information has disclosed that OpenAI’s premium pricing targets $60 per mille (CPM), a figure described as more than triple the average rate charged by Meta.
The plan hinges on the high-intent nature of the ChatGPT experience, where a user seeking a local service or tool could yield a higher conversion than passive social media browsing. OpenAI says it will not provide exhaustive analytics or sell user data to third parties, and initial metrics will focus on aggregate impressions and click-through volumes, with final acquisitions tracked only through advertisers’ own systems.
Advertisers will not receive data on post-exposure actions, and OpenAI intends to keep ChatGPT conversations private, hoping to be more privacy-preserving than Google. In its early phase, ads will be suppressed for users under eighteen, and the rollout is expected in the coming weeks, with some interactions not triggering promotional content.