CATCH , an AI executive assistant designed to act like a trusted human aide, has closed a $5 million funding round to accelerate its development. The round was co-led by Entrée Capital and Pitango, with participation from Seedcamp and Factorial Capital. The Israel‑based startup, founded by Nir Sabato (CEO) and Yoav Ramon (CTO), markets Catch as an AI admin assistant that can handle sensitive communications, scheduling and personal data while operating under explicit guardrails defined during onboarding.
Key to Catch is its permissioned model: the executive specifies which assets the agent can access (such as inboxes, calendars or travel accounts), and the system remains within those boundaries unless permission is expanded. The product runs in the cloud with layered security, including encryption in transit and at rest (AES‑256), monitoring for unusual activity and continuous protection of credentials stored in AWS Secrets Manager.
Authentication is via single sign‑on, and the human in the loop remains central—the assistant can coordinate meetings, travel and follow‑ups, but a human decision is required for actions that fall outside pre‑defined permissions. Billed at $99 per month, Catch argues that executives prefer ready‑made agents with strong security guardrails over building an in‑house solution, while staying tightly aligned with the executive’s needs and oversight. The company emphasises that Catch operates 24/7 with consistent attention and security, enabling real‑time decision support without sacrificing control.