11/27/25, 5:21 PM

Darktrace's analysis reveals a significant increase in phishing attacks during the Black Friday shopping season, with a 620% surge in attempts to impersonate well-known brands like Amazon and Louis Vuitton. Attackers exploit urgency and brand trust, using newly registered domains and social engineering tactics to bypass traditional security measures.

Darktrace's anomaly-based detection effectively neutralized several phishing campaigns, including emails that mimicked legitimate offers and contained hidden malicious links. The report emphasizes the need for heightened vigilance and robust email security measures during high-traffic retail periods to protect consumers and brands from evolving threats.