Meta rolls out Seller app to boost Facebook Marketplace commerce

Meta has launched the Seller app for Facebook Marketplace, marking its tenth anniversary. The app provides professional-grade tools for sellers, integrating features like AI-driven listing generation, inventory management, and performance analytics into a single interface. Users can upload product photos for automated listings, manage multiple goods with bulk uploads, and access a dedicated dashboard for operations oversight.

The app ensures synchronization with Facebook Marketplace, allowing seamless migrations of listings and messages. Initially available in the U.S. on iOS and Android, Meta aims to transform Marketplace from a second-hand platform to a full e-commerce ecosystem while balancing the needs of casual users. The launch aligns with Meta's broader strategy for social commerce.