OpenAI Launches “ChatGPT Login” to Shift API Costs to Users

OpenAI is introducing a service called “ChatGPT Login,” allowing users to sign in to third‑party websites with their ChatGPT credentials, a move described as creating an AI‑centred subscription ecosystem around OpenAI. Under this framework, when users log into third‑party services powered by OpenAI models, the API fees that would normally be paid by the service provider will be deducted from the user’s ChatGPT account quota.

The article notes that free‑tier users may send approximately ten queries to GPT‑5 every five hours, with a portion of these allowances offsetting the API costs incurred by partner startups. When free users reach their usage limit on a third‑party service, they will be prompted to upgrade to a paid plan.

According to The Information, OpenAI has informed investors that by 2030 it expects to generate roughly $110 billion in revenue indirectly from non‑paying users, a projection cited as part of the broader ecosystem strategy. Industry observers also suggest the policy could disrupt startups that charge customers by usage, since users would now pay OpenAI directly for model consumption rather than the service providers.