AMD GPU Prices to Increase by at Least 10% in 2026 Due to Surging Memory Costs

AMD has announced a price increase of at least 10% for its GPUs starting in 2026, primarily due to rising memory chip costs. This increase will affect partners who must purchase GPU dies and memory at the new rates, leading to higher consumer prices. The surge in memory costs, particularly for GDDR memory, is the main driver of this price hike. Additionally, both AMD and NVIDIA are reportedly limiting production to maintain higher prices, focusing on more profitable data-center GPUs over consumer graphics cards. Analysts suggest that while the increase is currently set at 10%, there may be potential for further hikes in the future.