Black Friday scammers offer fake gifts from big-name brands to empty bank accounts

The article discusses a widespread Black Friday scam involving malvertising that targets consumers through fake ads on legitimate websites. Research indicates that 40% of people have encountered such scams, with over 10% falling victim. The scam operates by redirecting users to fake survey pages impersonating well-known brands like Walmart, LEGO, and Coca-Cola, using a polished template to appear legitimate.

Users are lured with attractive rewards, creating urgency through countdown timers and claims of limited availability. The final step involves collecting personal and payment information under the guise of a shipping fee. The article emphasizes the psychological tactics used in these scams and advises caution during the holiday shopping season.